Why We invested
Trend – As urban mobility is becoming an increasing challenge for most city dwellers, new mobility modes are developing allowing smoother, greener and faster commute. In Europe and the US, electric-assisted bikes are one of the fastest growing options.
Strengths – Easybike is one the Western Europe e-bikes leaders. The company leverages a wide portfolio of strong brands (Solex, Matra, etc.) and models. In its French production site, the company produces quality and customizable bikes.
Development thesis – With Aster’s investment, Easybike closed the acquisition of their #1 competitor Matra. Now the company is focusing on the development of its high-end portfolio, and expands internationally.