
📸 Entretien avec un VC #21 – Convertible Bonds, BSA AIR, Equity… How to Invest in Startups? With Jean-Marc Bally, Managing Partner @Aster Capital
TIMECODE
00:00 – Introduction and presentation of Jean-Marc Bally
01:33 – Beginning in venture capital with the creation of Schneider Electric Ventures
05:20 – Gaining independence with the creation of Aster Capital
14:16 – Overview of different investment methods
15:12 – Shares / Equity
16:22 – BSA (Warrants for Subscription of Shares)
18:27 – Convertible bonds
28:27 – ORA (Bonds Redeemable in Shares)
30:19 – Practical case: Mixing investment methods
34:50 – Key investment criteria
39:25 – Preference mechanisms and structuring
43:48 – Example of a success story: Ekwateur
🎙️ Enjoy the episod!
Very few venture capitalists can claim to have survived the dot-com bubble burst of 2000. But 25 years later, Jean-Marc Bally stands as one of France’s most experienced VCs.
After completing his business studies, Jean-Marc joined Schneider Electric’s finance department. Over three years, he traveled the world, conducting internal audits across 36 countries.
In June 2000, right in the midst of the Internet frenzy, he was invited to help launch Schneider Electric Ventures. At a time when valuations were soaring to irrational levels, Jean-Marc —completely new to the field— stepped into venture capital alongside Jean Netter, who led the fund.
Ironically, their late entry into the market may have been their saving grace. Unlike other funds that rushed in and made costly mistakes, they had less time to be caught up in the hype. When the bubble burst, many corporate venture arms vanished; yet they survived.
For the next 10 years, they built Schneider Electric Ventures. Eventually, they opened the fund to other industrial players, transforming it into Aster Capital. Initially semi-independent, Aster fully broke away in 2017-2018 when the team took over the entire capital structure.
Today, Aster stands as: